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Simple pricing

Pick who it’s for. Then pick how you pay.

One person or five. Annual is the real price — monthly costs more because leaving easily is worth something. Both start with a 3-day free trial, and there is no free tier.

Best value · save 25%
Annual
$7.49 /mo
Billed yearly at $89.90 — 25% off the monthly rate.
  • Weekly Check-in
  • Advanced Check-in — 6 mouth regions
  • Breath Hygiene scan included
  • Unlimited Smile Makeover
  • Smile Age, re-testable
  • Holistic protocol — oral care, vitamins, sleep
  • Full per-region trend history
  • No ads, no data sale
Start the 3-day free trial

Three days free. Cancel before it ends and nothing is charged.

Monthly
$9.99 /mo
Billed monthly. Cancel any time.
  • Everything in Annual
  • The same product, month to month
  • Leave on a Thursday if you want to
  • The annual saving
Start the 3-day free trial

Three days free here too. The price is what changes, not the product.

Side by side

What each plan includes

 CompanionFamily
Scans
Check-in — 5 dimensionsWeeklyWeekly, per member
Advanced Check-in — 6 mouth regionsWeeklyWeekly, per member
Breath Hygiene scanIncludedIncluded
Smile MakeoverUnlimitedUnlimited
Smile Age assessmentRe-testableRe-testable
Tracking
Full scan timelineYesYes, private per member
Smile Index trendYesYes
Per-dimension focus wheelYesYes
Per-region breakdownYesYes
Daily
Morning & night ritual logYesYes
StreakYesYes
Weekly focusYesYes
Holistic protocol — oral care, vitamins, sleepYesYes
Account
Member profiles15
Free trial3 days3 days
AdsNoneNone
Questions

About the money

No — there's a 3-day free trial on both plans instead. A free tier would have meant one scan a month, and one scan a month can't produce a trend, which is the only thing this app is actually for. We'd rather give you the whole product for three days than a version that can't work.

Because a yearly commitment is what the product actually needs to work — six weeks of readings is the minimum for a trend to mean anything, and a year is where it gets genuinely interesting. The $7.49 is the honest price; $9.99 monthly is what it costs to keep the option of leaving on Thursday. Family works the same way — $16.66 a month on the year, $24.99 month to month.

You're charged for whichever plan you picked. You can cancel any time before that in Settings and nothing is taken. We don't send a reminder-shaped upsell on day two.

Nothing already recorded disappears. If you cancel, your timeline and every scan you've taken stay in your account and come back intact the moment you resubscribe — we don't delete your history to pressure you.

The annual price is the discount — 25% off on Companion, 33% off on Family. We'd rather run one honest price than a permanent sale.

Yes. Five profiles, five separate private timelines. Nobody in the plan can see anybody else's readings, which is deliberate.

No. There are no ads in the app and no data sale. Subscriptions are the entire business model — which is exactly why there is no ad-supported free tier.

The line we hold everywhere. ToothPal reads the visible appearance of your smile from your own photos. It is not a medical device and does not diagnose. A licensed dental professional can provide a full evaluation.
Not for you?

Give someone the year instead.

Pick a wish, pick a plan, pick the morning it lands. Their year starts when they open it, not when you buy it.

Gift a year →
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