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Whitening methods, compared

Every one of these is sold with the same photo. They do substantially different things, and half of them can't do the thing most people are buying them for.

7 min readUpdated 2026-09-20ToothPal editorial

The only question that matters

Is your discolouration extrinsic — a film on the surface from coffee, tea, wine or tobacco — or intrinsic, meaning it's the actual colour of your tooth structure?

Surface-acting methods do nothing to intrinsic colour. Peroxide-based methods work on both but carry a sensitivity trade-off. Buying the wrong category is the single most common way people waste money here.

This is a general explainer, not advice for your mouth. Before any peroxide course — especially with existing sensitivity, restorations, or gum recession — ask a dental professional.

The comparison

MethodActs onTypical timescaleMain trade-off
Professional cleaningExtrinsicOne appointmentCost and scheduling; doesn't touch intrinsic
In-office whiteningIntrinsic + extrinsicOne to a few sessionsHighest cost; strongest sensitivity risk
Custom trays (dispensed)Intrinsic + extrinsicTwo to four weeksRequires fitting; compliance-dependent
Peroxide stripsIntrinsic + extrinsicOne to two weeksUneven coverage; sensitivity for some
Whitening pensMostly extrinsicDaysEffect is modest and short-lived
Whitening toothpasteExtrinsicWeeksAbrasivity varies a lot between products
Purple-toned productsNeither — opticalImmediateColour correction, not a change to the tooth
Charcoal productsExtrinsic, abrasivelyDaysAbrasivity is the mechanism; that's the concern

Reading the marketing

  • "Visibly whiter" is a claim about appearance and can be satisfied by removing surface film alone.
  • "Enamel-safe" and "no sensitivity" very often indicate a non-peroxide formulation — which usually means extrinsic-only.
  • "Clinically proven" on a consumer product is a claim about a specific study with a specific protocol. It's worth knowing which.
  • Before-and-afters are taken under controlled lighting at two points in time. They are the least informative evidence available and the most used.
  • Remineralisation ingredients are a separate benefit story from whitening, frequently sold in the same sentence as though they were one.
The whole category shows you day 0 and day 14. Nobody shows you day 4 — because day 4 is where the honest answer lives.

Where tracking helps

If you're going to spend money on this, the useful thing is a consistent measurement before, during and after — same light, same angle, same time of day.

That turns "I think it's working" into a slope. It also tells you the thing the marketing never will: how fast it reverts once you stop, which is the number that determines what this actually costs you per year.

Questions

None. ToothPal doesn't sell products and doesn't recommend treatments. It reads what your shade is doing so you can judge for yourself, and it points you at a dentist for anything that's a treatment decision.

If it works on your type of discolouration, yes — gradually. Expect a few points over weeks, not a jump. A jump usually means the lighting changed.

Extrinsic results revert as soon as the habits that caused the film resume. Intrinsic results last considerably longer but still drift. Tracking is how you find out your own rate.

The line we hold everywhere. ToothPal reads the visible appearance of your smile from your own photos. This analysis is not a diagnosis, ToothPal is not a medical device, and nothing here is advice about your mouth. A licensed dental professional can provide a full evaluation.
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